Zhangjiajie is home to major three ethnic groups-Tujia, Bai and Miao people, which together make up approximately 70％ of the local population. Up to now, these people still remain much of their traditional culture, including the language, festivals, clothing, and architectural styles as well. The long history of many minorities and their folk customs such as marriage custom, singing and dancing together with modern culture all contribute to the charm of Zhangjiajie.